Anyone else confused by Consumer Confidence vs Consumer Sentiment? 

Blog posted On January 29, 2026

Anyone else confused by Consumer Confidence vs Consumer Sentiment? 

You’ve probably seen Consumer Confidence and Consumer Sentiment both referenced lately.  They sound interchangeable, but they aren’t.  That said, the gap between them explains a lot about what buyers are doing right now.

Consumer Confidence

Consumer Confidence is published by the Conference Board, a private, nonprofit research group that studies the economy, business trends, and the labor market.  It’s closely tied to jobs and income.  At its core, it’s asking one simple question.

“Do I feel secure enough to make a big financial decision?”

More specifically, it looks at:
• job availability
• income expectations
• whether now feels like a reasonable time to buy big items like a home or a car

As of 1/27/26, confidence has softened from late last year. Consumers are less optimistic about the job market and future income, even though employment remains relatively solid.  In housing, that shows up as fewer impulse decisions and more hesitation before committing.

Consumer Sentiment

Consumer Sentiment comes from the University of Michigan and is more personal and emotional. It focuses on how people feel about their own finances today and what they expect over the next six to twelve months.

It’s driven more by:
• everyday costs like gas and groceries
• inflation expectations
• recent headlines

As of 1/27/26, sentiment has improved modestly month over month. It’s still low compared to historical norms, but it suggests households feel slightly less pressure in their day to day finances than they did late last year.

Why the numbers don’t line up

Here’s the disconnect:
• people feel less certain about the broader economy and job outlook
• at the same time, they feel more capable of managing their household finances

Both can be true!  This is how you get buyers who qualify, have savings, and still pause.  They’re not worried about tomorrow, but they are unsure about timing, pricing, and whether waiting will actually help them long term.

What this looks like in the market

This combination creates a slower, more thoughtful housing market.  Buyers aren’t gone… Thy are just cautious.  “Confidence” drives willingness to act and “Sentiment” drives urgency.  When those two aren’t aligned, decisions take longer, and conversations, education and research become more important

Where this leaves us

This isn’t a broken market but it is a cautious one.  Hesitation comes from uncertainty about what comes next. When confidence and sentiment aren’t aligned, people need context, clear numbers and straight answers.

This is where good mortgage and real estate professionals make a real difference!

Not by pushing.  By clarifying.
Not by predicting.  By explaining options.
Not by rushing decisions.  By helping buyers understand the tradeoffs in front of them.

This is what helps buyers move from hesitation to informed action.

Sources:
The Conference Board, University of Michigan,